LinkedIn as Resource to Sharpen Your PM Toolset

In today’s digital age, LinkedIn has evolved far beyond a job-hunting platform; it’s now a thriving ecosystem for learning, networking, and professional development. For aspiring product managers, LinkedIn is a goldmine of valuable resources to learn, grow, and stay updated on the latest trends in product management.

Whether you’re just starting your product management journey or looking to sharpen your skills, here are some of the best LinkedIn resources to help you succeed.

1. LinkedIn Learning: A Treasure Trove of Courses

LinkedIn Learning is a key platform offering courses on virtually every aspect of product management. These courses range from beginner to advanced levels and are led by industry experts.

Top LinkedIn Learning Courses for Product Managers:

  • “Become a Product Manager” – A comprehensive guide for those new to the role.
  • “Product Management: Building a Product Roadmap” – This course helps you develop the crucial skill of creating product roadmaps.
  • “Agile Foundations” – Understand the Agile framework, a must-have for many product management roles.

LinkedIn Learning courses offer practical insights, and completing these can enhance your profile credibility.

2. Influential Product Management Thought Leaders

Following industry thought leaders is one of the best ways to stay informed about trends, tools, and innovative strategies in product management. LinkedIn has a thriving community of seasoned professionals sharing their knowledge daily. Here are a few influential voices in product management to follow:

  • Marty Cagan – Partner at Silicon Valley Product Group (SVPG) and author of “Inspired.” Marty regularly shares insights on product leadership and development strategies.
  • Ken Norton – Partner at Google Ventures, Ken shares invaluable advice about the product design process and product team dynamics.
  • Melissa Perri – CEO of Produx Labs and author of “Escaping the Build Trap,” Melissa is known for her insights on scaling product teams and aligning product strategy with business goals.
  • Gibson Biddle – Former VP of Product at Netflix, Gibson shares case studies and product management advice based on real-world experiences.

These leaders often publish articles, posts, and even free webinars, which can provide actionable insights for aspiring product managers.

3. LinkedIn Groups: Community and Networking

Networking and engaging with others in the field is an essential aspect of professional growth. LinkedIn Groups offer a great space to ask questions, participate in discussions, and learn from others’ experiences.

Top LinkedIn Groups for Product Managers:

  • Product Management – Product Managers, Product Owners, Product Developers
    This group has thousands of members actively discussing challenges, tools, and trends in product management. It’s an excellent place for beginners to ask questions and get real-world advice.
  • The Product Coalition
    One of the largest product management communities on LinkedIn, with members sharing best practices, frameworks, and tips for improving product management skills.
  • Women in Product Management
    A community focused on supporting and empowering women in product management roles. This group provides a platform to discuss unique challenges and share resources for professional growth.

4. Company Pages for Product Management Tools

Keeping up with the latest product management tools is crucial to remaining competitive in the field. Following companies that develop these tools will keep you informed about new features, updates, and best practices for using them.

Top Product Management Tool Companies to Follow:

  • Jira – A widely-used tool for Agile teams, Jira’s LinkedIn page often shares updates, tutorials, and tips for better product management.
  • Productboard – Known for its customer-driven product roadmaps, Productboard shares case studies and insights on how top product teams work.
  • Aha! – A tool that helps product managers create strategy roadmaps, Aha!’s page provides resources on product strategy and innovation.

5. LinkedIn Newsletters and Articles

LinkedIn also allows professionals to publish long-form articles and newsletters. Subscribing to product management newsletters is a great way to get curated content delivered straight to your inbox.

Recommended LinkedIn Newsletters:

  • “Product Talk” by Teresa Torres – A newsletter that provides practical advice on user research, experimentation, and customer-driven product development.
  • “Mind the Product” – Covers everything from product strategy and leadership to specific tools and techniques, with contributions from leading PMs around the world.
  • “Product Lessons” – A newsletter focusing on actionable tips and real-world lessons learned from experienced product managers.

6. Product Management Jobs and Internships

LinkedIn’s job search feature is indispensable when looking for product management roles. Beyond job listings, many companies offer insights into their hiring process through posts and updates. Joining product management groups or following relevant hashtags like #productmanagement, #productmanagerjobs, or #hiringPMs can also expose you to new opportunities.

7. Hashtags to Follow

Hashtags are a great way to stay updated on niche content within LinkedIn. By following product management-related hashtags, you can discover posts, articles, and events that cater to your interests.

Popular Hashtags for Product Managers:

  • #ProductManagement – A general hashtag used for sharing articles, tips, and product management news.
  • #Agile – Learn about Agile methodologies and their applications in product development.
  • #ProductLeadership – Focused on leadership skills and strategies specific to product management.
  • #DesignThinking – A hashtag for those interested in the intersection of design and product strategy.

Final Thoughts

Whether you’re just starting or looking to grow in your product management career, LinkedIn offers a wide range of resources to help you succeed. By leveraging LinkedIn Learning, thought leaders, professional groups, and industry news, you can continuously enhance your skills and knowledge. Make sure to actively engage with the community, share your learnings, and build meaningful connections as you progress on your product management journey.

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